輔仁大學管理學院 金融與國際企業學系 金融碩士班Mater's Program in Finance

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Full-Time
Part-Time
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Full-Time
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HSU, YU-MING Associate Professor
Education Ph.D., International Business, National Taiwan University
Master, Business Administration, University of Missouri-St. Louis
Bachelor, International Business, Feng Chia University
 Research Laboratory Loyola Hall：SL225
Experience University of Texas at Dallas, Visiting Scholar (Off-site research).
University of Texas at Austin, Visiting Scholar (EMI Training).
Teaching Assistant, National Taiwan University
Research Assistant, National Taiwan University
Deputy Secretary-General, Chinese Negotiation Management Association
E-Commerce & Digital Marketing Coordinator, WellFit Parts Int’l Co. – St. Louis, Missouri, USA
 Contact method

886-2-2905-3977

155456@mail.fju.edu.tw
Teaching Subject Statistics, Cross-Border E-Commerce, Digital Marketing – English, International Marketing Case Study, E-Commerce – English
Research Areas Marketing Management, Digital Marketing, Information Technology Marketing, Social Commerce, International Business Administration
Academic Success
  1. Yu-Ming Hsu* (2026, Mar). From Capability to Care: Sense-Breaking, Sense-Giving, and Strategic Flexibility as Drivers of Ethical, Autonomy-Preserving AI Personalization. Psychology & Marketing (Accepted) (SSCI, Impact factor = 9.1) (Applied Psychology領域前三名期刊，Marketing 總領域頂尖期刊) (本人為第一作者及通訊作者) (JCR Rank: Q1; SJR Rank: Q1). https://doi.org/10.1002/mar.70118
  2. Shu-Ling Cheng; Chih-An Lin; Yu-Ming Hsu*(2025, Nov). The path from gender diversity to environmental or social performance: unraveling the contingent role of organizational slacks. Gender in Management, 40(8), 973-993. (SSCI, Impact factor = 3.4) (本人為通訊作者) (JCR Rank: Q1; SJR Rank: Q1).
  3. Chih-An Lin, Yu-Ming Hsu* (2025, Oct). Differentiating The Impacts of Social Influence and Anthropomorphism on Privacy Concerns in AI Contexts. 資訊管理學報, 32(4), 323-355. (TSSCI) (本人為通訊作者) (國科會社會科學核心期刊第二級).
  4. Shi-Zhu Liang, Jia-Lu Xu, Yu-Ming Hsu, Yan-Qing Liu (2025, Jul). Bridging the Gap: An Analysis of Key Factors Driving Industry-Education Integration in Application-Oriented Undergraduate Institutions. Current Science, 5(4), 3504-3514. (SCIE, Impact factor = 1.2) (JCR Rank: Q3; SJR Rank: Q2).
  5. Shi-Zhu Liang, Yu-Ming Hsu* (2025, Mar). Creating “meaningful” tourism experiences through digital affordances and gamification: Enhancing urban brand identity. Current Issues in Tourism. (Accepted) (SSCI, Impact factor = 9.1) (本人為通訊作者) (JCR Rank: Q1; SJR Rank: Q1). https://doi.org/10.1080/13683500.2025.2482156
  6. Chien-Shan Han, Yu-Ming Hsu*, Han-Jen Hsu (2024, Dec). Charging forward: unveiling the dynamics of consumer EV adoption in Asia's transition to green mobility. Asia Pacific Journal of Marketing and Logistics, 36(11), 3192-3212. (SSCI, Impact factor = 5.4) (Marketing 總領域優良期刊) (本人為通訊作者) (JCR Rank: Q1; SJR Rank: Q1).
  7. Chih-An Lin, Yu-Ming Hsu*, Homin Chen (2024, Sep). How Does Internet Celebrity Recommendation Affect Followers' Recommendation Adoption Willingness: A Dual-Path Psychological Processing Model. 管理學報 , 41(3), 333-355. (TSSCI) (本人為通訊作者) (國科會社會科學核心期刊第一級).
  8. Yu-Ming Hsu, Chiung-Hui Huang, Chih-An Lin (2024, Jul). Decoding the Intrinsic Value of Non-Fungible Tokens (NFTs): A Dual Approach via Content Analysis and In-depth Interviews. 陽明交大管理學報, 44(1), 83-126. (TSSCI) (本人為第一作者) (國科會社會科學核心期刊第二級).
  9. Chih-An Lin, Yu-Ming Hsu, Homin Chen (2024, May). Creating a virtuous circle during a pandemic threat: netizens' resilience via information-induced psychological distance and social media approach. Online Information Review, 48(3), 562-580. (SSCI, Impact factor = 3.7) (Information Science 總領域優良期刊) (JCR Rank: Q1; SJR Rank: Q1).
  10. Chun-Kuang Wu, Chih-An Lin, Yu-Ming Hsu* (2024, May). Unveiling the intricate dynamics of user engagement in social media: the triad co-evolution through affordances and emotional attachment. Communication Research and Practice, 10(2), 230-248. (ESCI, Impact factor = 1.6) (本人為通訊作者) (JCR Rank: Q2; SJR Rank: Q2).
  11. Chih-An Lin, Yu-Ming Hsu*, Leemen Lee, Jirayu Poomontre Kasemsant, Pair Sajampun (2024, Jan). Consumer preferences in AI product design: A comparative study of social influence and anthropomorphic appeal in eastern and western cultures. The International Journal of Organizational Innovation, 16(3), 150-168. (EI) (本人為通訊作者).
  12. Homin Chen, Yu-Ming Hsu* (2023, Jul). Influence of information technology and marketing capabilities in achieving superior customer performance: Evidence from Taiwan. Asia Pacific Business Review, 29(3), 678-700. (SSCI, Impact factor = 2.2) (本人為通訊作者) (JCR Rank: Q3; SJR Rank: Q2).